Whitebox Advisors, a multibillion-dollar asset management firm led by Founder and CEO Andrew Redleaf, has had legendary success as a hedge fund. When the company decided to introduce and launch its first mutual funds, we were asked to developed a strategic brand and messaging platform that differentiated Whitebox from its competitors – letting individual investors capitalize on alternative strategies, harnessing the firm's robust research and quantitative tools to identify and exploit mis-pricings, dislocations, and anomalies in and between markets and asset classes.
Imagery was developed to create intrigue and reflect a truly unique Whitebox point of view. However, the true creative challenge was capturing the Whitebox attitude and philosophy, while navigating FINRA scrutiny and the regulatory environment.
Our team designed and developed the Mutual Fund websites with a full range of print and digital launch communications. Momentum continued to build with the development of a trade show display and installation of branded graphics in the Whiteboard lobby and offices.