Farmward Cooperative

When two ag cooperatives in southwest Minnesota merged, a rebrand was needed to unify members and capture the expanded offerings of the new entity. The project included brand positioning, naming and a new visual identity. Service offerings where consolidated under a master brand strategy and product line packaging was given a unified look. 

The new name, Farmward, celebrates a farmer-focused yet future-oriented cooperative. A high tech partner positioned for relevance with a new generation of farmers and advancing farming for generations beyond. The brand was launched with a campaign that included print, digital, and out-of-home tactics.