Bremer Bank is a privately held financial services company offering banking, mortgage, investment, wealth management, trust and insurance in Minnesota, North Dakota and Wisconsin. While Bremer has an enviable history of making a real-world difference in the lives of customers and the communities in which they operate, the brand needed to refocus and strengthen that differentiating story. Its visual identity was out of step with the innovation and fresh vision reflected in Bremer leadership.
Interviews with leadership, stakeholders and customers led to the development of a new brand platform and key messages. A fresh visual identity and key applications position the Bremer brand for service to a new generation of businesses and communities.