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Mounting challenges to improve student outcomes, retention and graduation rates are driving colleges and universities to reshape their academic experience. Barnes & Noble College (BNC) needed to refine its positioning as more than a campus bookstore retailer, but as a complete system supporting students’ financial, academic and social needs.
A refreshed visual identity and messaging platform extended to a streamlining of service offerings. The multi-year “Together We” campaign demonstrated that BNC is more than just a bookstore operator – they are a trusted and valued business partner, transcending the role of the traditional campus store by delivering an unmatched retail and learning experience.
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