Padilla Rebrand

When a 55-year-old agency named Padilla Speer Beardsley condensed its name, grew 300% through acquisitions and moved full-bore into the brand, advertising and digital marketing space, it was time for a rebrand. 
 

The new visual brand needed to signal the bold move, inspire new employee attitudes, and make some noise in the marketplace.  Office locations in two cities grew to seven, and new capabilities and offerings needed to be aligned under a single brand, ready to go to market with a united front.